Rated 4.8 (12,789 reviews)
#1
BESTSELLER OF 2026
Pet Product Awards
Puppy Starter Kit
More than a toy. A best friend for your best friend.
Designed to provide comfort during bedtime, crate training, new environments, and time spent apart from you.
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Real Dogs. Real Best Friends.
Thousands of dogs have made Pawsitive Plush
part of their daily comfort routine.
Feels Like A Real Friend
The gentle heartbeat mimics the presence of another dog, helping your pup feel comforted and less alone during naps, bedtime, and quiet moments.
Warmth That Feels Like Home
A soothing heat pack creates the cozy feeling of cuddling up beside a littermate, giving dogs a greater sense of comfort and security.
Comfort When You're Away
Whether you're at work, running errands, or out for the evening, your dog has a familiar friend nearby to help them feel safe and relaxed.
A Best Friend They Can Always Count On
More than just a toy, many dogs quickly bond with their Pawsitive Plush and choose to sleep, cuddle, and relax with it every day.
Originally built to help our anxious foster pup
Now easing the lives of pets & parents worldwide
Lauren J,
Verified Buyer
We’ve had 6 puppies over the years, and this is the first time we’ve had this wonderful little kit to welcome our little one home. We had the blanket with his litter so it smelled like them when he came home. He he loves that blanket, he loves the dog with the little heartbeat, and the teething toys.
The 5 star review is because everything in this kit is so well made, really wonderful quality, and a great value. The blanket is a very nice thick plush, not some cheap one. The stuffed dog is big and fluffy and well made, the heartbeat works wonderfully, and the little chew toys safe and well made. I would encourage anyone who’s bringing home.
A little one please get this first. It’s going to make your pup more comfortable when they get home, and will help then sleep better during the night and their naps. Very Well Done !
Puppy Starter Kit
Purchased on March 14th, 2026
Maya R,
Verified Buyer
We bought this for our senior rescue dog. On the first night, we used the heart beating snuggle puppy and blanket. She slept the entire night without a cry. The heartbeat in the snuggle puppy and the heat pad was the best idea.
A month later, she has been so protective of her snuggle puppy. We only used 1 heat pack to soothe her during the first week. The heat packs last a while. Our girl now uses the snuggle puppy as a pillow or an object to be close to while she is in her crate or ready to nap.
I found the kit, overall, very helpful with our dog's adjustment to our home. I could imagine this works wonders for new puppies, as it has made for an easy adjustment to our senior dog's life since bringing her home.
Puppy Starter Kit
Purchased on June 1st, 2026
Chris D.,
Verified Buyer
With having a new baby puppy sometimes they can have anxiety leaving their mother and siblings behind. This helped my puppy so much with the transition from being with them to being by himself. This cute plush puppy has a quiet heartbeat that soothes my puppy to sleep. It is well made and serves the purpose it was intended for. I also loved that this came with teething toys that my puppy loves to chew on and the blanket is super soft.
Puppy Starter Kit
Purchased on February 26th, 2026
Why Dog Parents LOVE IT
Here's what owners tell us most often after bringing home a Pawsitive Plush.
84%
Noticed More Bedtime Comfort
Many dogs naturally curl up beside their plush at night.
79%
Noticed Easier Alone Time
Provides a comforting presence when you're out of the house.
86%
Noticed Crate Training Success
Helps puppies adjust to new environments.
88%
Noticed The Companionship
Many owners report their dogs carry it from room to room.
FOUR REASONS DOGS LOVE THEIR COMPANIONS
Feels Like They're Not Alone
The gentle heartbeat mimics the comforting presence of another dog nearby, helping your pup feel safe, secure, and comforted during rest time.
Warmth That Feels Like Home
The soothing heat pack recreates the cozy feeling of cuddling beside a littermate, giving your dog a greater sense of comfort and familiarity.
Made For Endless Cuddles
Ultra-soft plush fur encourages natural cuddling, making it easy for dogs to snuggle, relax, and keep their companion close throughout the day.
A Friend That Stays
Whether you're at work, running errands, or sleeping through the night, your dog always has a familiar companion nearby when they need comfort most.
More Than Just A Stuffed Animal
Creates A Sense Of Companionship
Dogs are naturally social animals. Pawsitive Plush provides a familiar presence they can cuddle beside during bedtime, naps, and alone time.
Helps During Big Transitions
Perfect for puppies adjusting to a new home, crate training, travel, or any situation where your dog is adapting to change.
Becomes Part Of Their Routine
Many owners tell us their dogs actively seek out their Pawsitive Plush during rest time and choose to sleep beside it every night.
Designed For Emotional Comfort
Unlike ordinary toys made for play, Pawsitive Plush was specifically created to provide comfort, familiarity, and reassurance when dogs need it most.
Why Dogs Want Pawsitive Plush
Why Dogs Want Pawsitive Plush
We pride ourselves in taking the time to make sure you're dog gets the best formula at the cheapest cost possible.
Pawsitive Plush™
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Heartbeat
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Warmth
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Comfort Companion
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Designed For Cuddling
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Emotional Comfort
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Feeling Safe
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Dogs Don't Just Play With It They Bond With It
I don't feel bad leaving for work anymore
"Left for work and checked the pet camera around lunch. My dog was asleep with his paw wrapped around the plush. Added a second one immediately."
Laughed at first now I love it
"I ordered it because the 'emotional support dog for your dog' ad made me laugh. Turns out that's basically what it became. My pup treats it like his little buddy."
Finally sleeping again
"I honestly didn't expect much but my puppy took to it right away. He drags it into his crate every night and sleeps with his head on it. Probably the best puppy purchase we've made."
Helped our rescue relax
"My dog follows me everywhere and gets upset when I leave. I bought this mostly because it was cute, but now it's his favorite thing in the house. He carries it room to room."
Outstanding Quality
"I've been shopping with this brand for over a year now and the quality never disappoints. The stuffed animal has made it through the teething and rough play years and still is my dog's #1 choice of toy."
Is it Really More Than A Toy?
"My dog already has toys."
Most toys are for play.
Pawsitive Plush is designed for comfort and companionship.
"Will my dog actually use it?"
Many customers tell us their dogs sleep beside it, carry it around the house, or seek it out during rest time.
"Is it only for puppies?"
Not at all.
Adult dogs, rescues, and senior dogs often love the comfort too.
Give Your Dog The Friend They Have Been Wanting Risk-Free
We know every dog is different. That's why every Pawsitive Plush is backed by our Happiness Guarantee. If your pup doesn't love their new companion, simply reach out within our guarantee window and we'll make it right.
Get My Dog A Best Friend
100% Satisfaction
Fast Shipping
Easy Returns
Give Your Dog The Friend They Have Been Wanting Risk-Free
We know every dog is different. That's why every Pawsitive Plush is backed by our Happiness Guarantee. If your pup doesn't love their new companion, simply reach out within our guarantee window and we'll make it right.
Get My Dog A Best Friend
100% Satisfaction
Fast Shipping
Easy Returns
Frequently Asked Questions
Find answers to common questions about our products, shipping, returns, and more.
What Is Pawsitive Plush?
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Pawsitive Plush is a heartbeat comfort companion designed to provide dogs with warmth, familiarity, and companionship during bedtime, crate training, and alone time.
Does the heartbeat actually work?
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Yes. The removable heartbeat module creates a pulsing sensation that mimics the comforting presence of another dog nearby.
Is it only for puppies?
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Not at all. While puppies love Pawsitive Plush, adult dogs, rescue dogs, and senior dogs often enjoy the comfort and companionship too.
Can my dog sleep with it?
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Absolutely. Many dogs choose to cuddle, rest, and sleep beside their Pawsitive Plush every night.
Is the heartbeat removable?
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Yes. The heartbeat module can be easily removed whenever needed.
Can I add my scent to it?
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Many owners place the plush near their clothing or bedding before introducing it to their dog. A familiar scent can make the transition even more comforting.
Does the heartbeat actually work?
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Yes. The removable heartbeat module creates a pulsing sensation that mimics the comforting presence of another dog nearby.
Can my dog sleep with it?
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Absolutely. Many dogs choose to cuddle, rest, and sleep beside their Pawsitive Plush every night.
Can I add my scent to it?
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Many owners place the plush near their clothing or bedding before introducing it to their dog. A familiar scent can make the transition even more comforting.